Excellence is defined as "the fact or state
of excelling; superiority; eminence" or
"The state of one that surpasses another
in rank or quality".
Another way to look at it is: A focus on
details that produces peak performance,
which releases maximum potential,
promotion, and honors God.
I like to break it down and say it this
way. Excellence is doing the best with
what you have, and going above and
beyond what is expected of you.
Excellence pays for itself in the end!
You can call it right or wrong, moral or
immoral, but the fact is that, people DO
judge a book by its cover. If you, your
product, your business, your website, and
so forth, looks as though it were thrown
together or you just did what you had to
in order to "get by", then you will repel
people, prospects, and the like. Prospects,
customers, friends, co-workers, members,
and people in general are attracted to
excellence. I'd like to share two examples
with you of excellence. The first is of a
once small organization, and the second is a very large organization.
Two Places, Two Sizes, One Level of
The first example, a once small
organization, a church in Houston, TX,
who took what resources they had at the
time and made the most of it. At the time
I first visited their location, they had
approximately one hundred fifty members.
I had seen their billboards, reviewed their
website, and then visited their location in
person. I was blown away. My first
thought when I reviewed all three
(billboards, website, and location) was
"these people know the principle of
Excellence". And that was before I had
met a single person. When I discovered
that they had only one hundred fifty
members at the time, I couldn't believe it.
It really drove home the power of an
Excellent mindset and what doing things
with Excellence can achieve. They didn't
act like they were just a poor little ol'
organization. They operated as if they
were a one thousand member
organization. They didn't wait around until
their membership and finances grew to a
level of one thousand. At the time they
were in a shopping center, but you
wouldn't know it by the inside. It was
beautiful. Today their organization has
grown, they are on television, own their own television network, and own a large
building on prime freeway frontage –
DEBT FREE! This is proof that excellence
will promote you and your business or
organization, and attracts others to you.
Another powerful example of excellence
can be seen in this next organization. It is
a much larger organization with more
resources. But this company has practiced
excellence since its inception, which is why
it has grown to such magnitude of size
and popularity that it has today. Who am I
talking about? None other than the Disney
Company. If you've never been to
DisneyWorld in Orlando Florida or
Disneyland in Anaheim California, I
suggest you make one of your major life's
goals to go; even if you're not a big fan of
Disney characters, movies, or cartoons. If
you are a student of success, a visit to
Walt Disney World is an experience in
education. If you've never been to
DisneyWorld, but you have been to a local
theme park, you're probably saying,
"What's the big deal? I've been to theme
parks before. It can't be that different."
I've spoken with many people who have
recently visited DisneyWorld and the
reaction is always the same. You can't
begin to compare it with an everyday
theme park as found around the country.
The level of excellence that the Disney company operates at is astounding. The
parks, and everything else on resort
property, are immaculately clean. The
rides are more exciting and entertaining
than anything you've seen elsewhere. The
theming is superb. Even the queues (lines
for the rides) are full of visual imagery to
keep you entertained while in line. And
let's not forget the service. Service at the
Disney Parks is second to none. Just do a
google search for stories of families who
have visited Disney Parks and you'll find
countless stories of excellent, above and
beyond service by the Disney Cast
Members (employees). I just recently read
a story of a couple who, when visiting
DisneyWorld, lost their engagement,
wedding, and anniversary rings by
accidentally throwing them in the trash.
After they left the resort, and reported
them missing, the Disney resort staff went
through an entire trash dumpster, after
dawning protective gear, and piece by
piece searched for those rings. You can
imagine the outcome. The Disney staff
found those rings and returned them to
Another account I read tells the story of
Excellence by the Disney Parks. A young
lady who had visited the Magic Kingdom
was standing on Main Street USA. She was
thirsty and was looking for something to
drink. She saw a Cast Member nearby who was sweeping the trash from Main Street.
She asked him where she could get a
glass of water. With a smile on his face
and with much excitement, he gladly
pointed down Main Street towards a drink
stand. She thanked him and went on her
way towards the drink stand. As she was
walking, the sweeper picked up his radio,
called the Cast Member working at the
drink stand to notify him that this young
lady was on her way for a drink of water.
By the time she arrived, the drink stand
employee handed her the water with a
smile and said, "Here's your water
ma'am". Wow! Have you ever experienced
excellence on this level from a shop,
restaurant, or grocery store? If you have,
I bet you are a regular customer.
Now what if that small church had dirty
floors and bathrooms, messy nurseries,
torn puppets, burned out light bulbs, and
a sloppy dressed pastor? What if that
sweeping Cast Member at DisneyWorld
had huffed about having to help the young
lady looking for a drink with a "Can't you
see I'm not a food service employee"
attitude? What if the rides were boring?
Would you want to go back to either of
these organizations? Well, unless you are
a glutton for punishment, then no of
course not! Excellence tells the story.
Excellence compels you and says, "You
want to do business with me, you want to work with me, you want to be involved
with me and my organization."
Can you think of some areas in your
personal life that you can be more
Private excellence is that part of your life
that no one else sees. Here are a couple of
areas in your private excellence that might
be lacking. If Bill Gates or Donald Trump,
or some other person that you esteem
highly, were to walk into your closet right
now, would you turn beet red? If the
president of the United States, or the
Queen of England needed a ride, would
you let them in your car the way it is right
now? You might say, "yeah but that's my
closet, who cares? No one sees it." You
see it, your spouse sees it. If you allow mediocrity in your private
excellence, it will eventually creep into
your personal and professional excellence.
Mediocrity in your private excellence is
also seen by your children, and is teaching
volumes to the next generation. Is that
what you want them to learn. Your
excellence may not directly or immediately affect you, but could
affect generations to come.
Lack of Resources
Perceived lack of resources may also
tempt you to wait for a more opportune
time to begin practicing excellence. That is
nothing more than an excuse. Be excellent
at the level that you are currently at.
When you do, you will begin to attract the
excellence from the next level, and it will
pull you into the next level. Whether
you're living in the apartment or the
mansion, you can be excellent. Maximize
your present state.
Another area of your life that affects your
excellence level is your attitude. When
you’re an excellent person, you act the
same way all the time. You must have an
excellent attitude that will reflect your
level of excellence. Be positive. Be
optimistic. When someone asks you how
you are doing, tell them, "I'm excellent!"
or "Outstanding!” and do it with a smile.
If you want to be that successful person
that you were Designed to be, and you
want to be a leader that others will follow,
or a business that others will do business
with, or an employee that your company
will promote, you must be excellent. Go
above and beyond. Set your self apart.
Stand out from the crowd. When everyone
else is complaining and grumbling about
the economy, or how things are done at the office, or how nobody likes your boss,
take that as an opportunity to stand out.
Don't join the pity parade. Instead, be
excellent by keeping a positive attitude,
and looking for solutions to the issues
instead of complaining about them.
Excellence elevates you above the crowd.
Excellence sets you apart from the
mediocrity of the masses. Excellence is
not just what you do, but who you are. Be
in a state of excellence and your actions
will follow. Your state of being excellent
and your actions of excellence will make
you rise to the top and be the cream of
the crop. When you're on top because of
your excellence, its easier for success and
abundance to find you.
Excerpt from the book Designed for Success by Kevin Golden