Who will be the target audience for this business? (Individuals, businesses, families, elderly, young, able-bodied or disabled, well or terminally ill)
What do you want to accomplish as a higher vision for the company (different from products / services)?
Tell me about the future of the company? Think REALLY BIG? Go long. Don't limit yourself to what you have the time, money, or even skills to do right now. If time, money, skills, or even current technology were not a limiting factor, what products and services would you like to offer to the market?
Anything additional that you'd like to add for consideration?